Daniela Lerena ◎ CEO of Esthetics x Dnla

  • Hi!!!

    My name is Daniela and I am a California Licensed Esthetician. I have loved all things beauty for as long as I can remember. I clearly remember snatching my mom’s makeup as a 10 year old. When my younger sister turned 10 I immediately transformed her into my model. Her brows were ALWAYS on fleek. I was THAT family member that would try to glam my sisters as much as possible. Growing up in a Mexican household I was never encouraged to pursue the beauty industry. I also enjoyed it so much I never thought of it as a career.

    After graduating high school, I went to city college with plans to pursue early childhood education and culinary. While in the process I realized these careers just weren’t for me. I took a break from school and focused on working and building up my resume in the hospitality industry.

    Hospitality has always been something I’ve loved and as I took on larger roles in the industry, I decided it was time to take a leap of faith. I enrolled into esthetician school. While juggling school and a full-time job I also began advancing my education by taking lash and brow shaping courses in Los Angeles. I FELL IN LOVE and never looked back. I have been professionally doing brows since 2022 and received my esthetician license May 2023.

    My goal as your provider is to not only bring your brows and lashes to life but motivate you to be the best you can at what you love.

    I am here to remind you- “find a job you love, and you will never work a day in your life.”

    ♡ ♡ ♡